09/06/2007

The American Trucking Associations is seeking nominations for the inaugural Mike Russell “Good stuff” Trucking Image Award, which celebrates companies, organizations and individuals that creatively implement the “Good stuff. Trucks Bring It.” campaign in order to generate positive awareness of the trucking industry.

“The expression ‘Good stuff. Trucks Bring It.’ relates how important the trucking industry is for America,” said ATA President and CEO Bill Graves. “The men and women who work in this industry are proud of their role in keeping the country moving. This award honors those who have gone above and beyond, making ‘Good stuff’ more than just a slogan.”

The ATA says an impartial panel of judges will evaluate the submissions based on creativity, execution and reach/impact. All submission must be turned in to the “Good stuff” campaign by Oct. 1, 2007. Winners will be announced during ATA’s annual Management Conference & Exhibition Oct. 20-23 in Orlando, Fla.

The award is named in honor of the late Mike Russell, a trucking industry supporter and media official who helped develop the “Good stuff. Trucks Bring It.” campaign as vice president of Public Affairs for the American Trucking Associations. Russell’s efforts to improve the image of the trucking industry through the “Good stuff” campaign were the inspiration for this award.

“Good stuff. Trucks Bring It.” is an industry-wide campaign aimed at improving the image of trucking. By emphasizing the relevance of trucking to all aspects of American society, “Good stuff” presents the public with a positive, modern image of the professional driver and industry. Everything we use comes by truck. “Good stuff” is how the industry informs the public of its importance.

For more information on the “Good stuff. Trucks Bring It.” campaign, visit http://www.trucksbringit.com.