Microsoft is attempting to lure more consumers into using their product, Windows Mobile, by appointing a new head of marketing and by lending support to a new application for viewing Web content.
According to PC World, Microsoft recently announced its intent to position Windows Mobile to appeal more to a consumer audience, along with introducing former Staples executive Todd Peters, the company’s new corporate vice president of marketing for its mobile communications business.
Microsoft also said it will help market and distribute Zumobi, a software program that makes it easier for Windows Mobile users to access Web sites and widgets, or small applications that provide up-to-date information from the Web, PC World said.
Zumobi said in a statement that Microsoft will distribute the software with Windows Mobile, although Microsoft characterized it as more of a marketing deal and said it would make Zumobi available for download from its Web sites.
The Zumobi software, which had been available in beta since December from Zumobis Web site, should now be easier for customers to get hold of. Zumobi did not respond to questions about the agreement, the magazine said.
PC World said Microsoft’s marketing push is an attempt to emphasize that Windows Mobile usefulness to consumers in their personal lives as well as their work lives.